The Star Tutor is a reputable brand known for providing high-quality tutoring services, particularly for students preparing for the GRE and GMAT Quant sections. Despite its credibility, the existing website was cluttered with information, making it difficult for users to navigate and find the necessary resources. This case study outlines the redesign process aimed at improving the user experience, enhancing information organization, and showcasing the brand’s credibility more effectively.

The existing website of The Star Tutor was overwhelmed with information, leading to a poor user experience. Key challenges included:

• Difficult navigation due to a cluttered layout.
• Ineffective presentation of the brand’s credibility.
• Lack of clear hierarchy and information structure.

The primary objectives of the redesign were:

• Simplify the website layout to improve navigation and usability.
• Organize information more effectively to highlight important content.
• Enhance the visual design to better reflect the brand’s credibility and professionalism.
• Optimize the website for SEO to increase visibility and reach.

Approach

To understand the brand and user needs, multiple meetings were held with The Star Tutor and The Value Crew teams. Key activities included:

• Reviewing the existing website to identify areas of improvement.
• Conducting competitive analysis by examining websites of other tutors and reputable businesses in related fields.
• Gathering user feedback to identify pain points and preferences.

Ideation

Based on research findings, notes were compiled highlighting key areas for improvement. Mid-fidelity designs were created to explore information placement and hierarchy.

Prototyping

Prototypes were developed to visualize the new design and gather feedback. This step involved creating interactive mockups in Figma to demonstrate the intended look and feel of the website.

Implementation & Testing

The redesigned website was developed and tested internally by The Value Crew, The Star Tutor, and some of their students. Feedback from this testing phase was used to fix any development issues and further refine the design.

Achievements and Impact

The redesign resulted in several significant improvements:

• Enhanced Usability: The new layout and navigation structure made it easier for users to find the information they needed.
• Optimized SEO: Targeting relevant keywords and proofreading content improved the website’s search engine ranking.
• Positive Feedback: Both The Star Tutor and their users expressed satisfaction with the new design, highlighting its improved usability and professional appearance.