The Value Crew

Category: Social Media

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How to Create a TikTok Account for Your Business And Why It’s Important in 2023

Adit Malakar
August 14, 2023
9 minutes min read
If you’re under the impression that TikTok is just a trendy app exclusively for youngsters showcasing lipsyncing and choreographed dances, it’s time to revise your perspective. While many from Gen Z (and let’s not forget millennials, Gen X, and boomers) still enjoy that side of the platform, TikTok’s evolution has been swift, expanding to embrace […]

If you’re under the impression that TikTok is just a trendy app exclusively for youngsters showcasing lipsyncing and choreographed dances, it’s time to revise your perspective. While many from Gen Z (and let’s not forget millennials, Gen X, and boomers) still enjoy that side of the platform, TikTok’s evolution has been swift, expanding to embrace diverse content and foster genuine and varied communities.

In simple terms, TikTok has outgrown its trend status. Boasting over 1.1 billion active users every month, with projections expecting a rise to 1.6 billion by the end of 2023, this video-sharing app is increasingly becoming the preferred choice for numerous brands, regardless of their size.

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As many small business owners continue to explore how TikTok could fit into their marketing strategies, it’s evident that short, easily digestible reel form video content has and will become a lasting trend. With its remarkable organic reach and engagement rates, now might just be the perfect moment for your small business to reconsider incorporating TikTok.

In this blog, we’ll discuss:

-> Reasons to consider TikTok for your business

-> Setting up your TikTok account

-> Getting started with TikTok marketing

Let’s jump right in!

Considering TikTok for your business? Here are 3 compelling reasons to give it a serious thought:

1. Expanding Demographics:

The TikTok user base is broadening, with a noticeable increase in users over 30 years old. Recent years have witnessed a significant rise, with 42% of U.S. users falling between 30-49 years, and 47% within the 10-29 age bracket. With this diverse age range, your small business might find a portion of its target audience already active on TikTok. Establishing a TikTok presence enables you to engage with them using content that aligns with your brand and objectives.

2. TikTok as a Search Platform:

TikTok is transitioning into a search engine for many users. This shift in behavior has caught attention, with headlines discussing the platform’s potential as a search engine. This change states the evolving habits of consumers and their inclination to use social media for discovery. This trend implies that businesses should pay attention to these shifts and adapt their marketing strategies accordingly, particularly as consumers look for engaging and visually creative content.

3. Engagement Rates Advantage:

Unlike other platforms, TikTok presently favors smaller accounts when it comes to engagement rates. Recent statistics indicate that accounts with fewer than 15,000 followers experience an average engagement rate of nearly 18% on TikTok, in contrast to 3.86% on Instagram and 1.63% on YouTube. This trend presents a unique opportunity for small businesses to achieve meaningful engagement with their audience. Although social media landscapes and algorithms evolve, this moment presents an exceptional chance for direct connections with customers and prospects.

Take these reasons into account as you contemplate your marketing strategies and explore the potential TikTok holds for your business.

How to create a TikTok account for your business

Creating a TikTok account for your business is the logical next step if you’ve made up your mind about the platform’s potential. Here’s a step-by-step guide on how to set up your business account and what actions to take next:

1. Download and Open the TikTok App:

Begin by downloading the TikTok app and launching it.

Follow the prompts on the “Sign up for TikTok” screen to create your account. You’ll need to provide your birthdate, a phone number or email address (preferably your business email), a username, and a password. Your username is crucial as it’ll be prominently displayed on your account. Aim for brevity, memorability, and incorporation of your business name for brand identity. Don’t worry too much about getting the perfect username; it can be changed later. After completing the sign-up process, you’ll arrive at your profile.

2. Switch to a Business Account:

 Tap the three-line icon at the upper right corner of your screen, select “Settings and privacy,” then “Account,” and finally “Switch to Business Account.” On the “Business” screen, click “Next” and follow the instructions to establish your business account.

You’ll be prompted to select a category that best represents your small business. This category won’t be publicly visible but will help tailor content and events to your business.

Once you complete your business account setup, the app will take you back to your profile.

3. Complete Your Profile:

Enhance your profile by clicking “Edit Profile” at the top of your profile. Modify the form fields as necessary. Start by changing your default image to your brand’s logo or a relevant picture. Note that “Name” and “Username” are distinct. Your name appears above your photo and can be anything you prefer (e.g., owner or business name). You can also add your email address, Instagram or YouTube URLs, and once your business account hits 1,000 followers, a website link can be included.

With these steps, your business account on TikTok is ready to go!

Related: Try these easy ways to get TikTok followers for your business.

Next steps for your new TikTok business account

Now that you’ve set up a TikTok account for your business, it’s time to take the next steps. Here are your initial actions to kickstart your TikTok marketing journey:

1. Explore and Experiment:

Begin by immersing yourself in the TikTok experience. Swipe through various videos, discover captivating content using small business-related hashtags like #smallbiztok and #thepoweroftiktok.

2. Utilize TikTok Business Suite and Investigate Advertising:

The TikTok Business Suite is a toolbox of resources to boost your marketing endeavors. You can access it from your TikTok account’s menu (look for the three-line icon at the top right). Once you’ve created at least one video, consider delving into TikTok ads for potential paid promotion.

3. Create and Engage:

Now, the fun part. Dive into the action by participating in TikTok trends, use relevant hashtags to increase the discoverability of your content, and actively engaging with your customers and prospects.

Start connecting with your small business customers on TikTok

Getting started with TikTok for your small business is quick and straightforward. Like other social media apps, the key to seeing growth and engagement on TikTok is consistently publishing new content to the platform. Set your team up for success by creating a content calander to keep new ideas neat and orderly.

Lastly, don’t be afraid to try a new trend or go out on a limb with a creative idea. Sure, it may not perform well, but there’s always a chance it could be the next viral video that puts your small business on the map!

Conclusion

In conclusion, TikTok’s transformative journey from a youth-centric platform to a diverse hub of creative expression presents an exciting opportunity for small businesses. With a widening user base, TikTok becomes a dynamic channel to engage with a range of demographics. Its evolution into a search platform and impressive engagement rates underscore its relevance for modern marketing strategies. By following the steps to set up a business account and embracing experimentation, brands can tap into TikTok’s potential, fostering connections, and even discovering new horizons in the realm of digital marketing. Embrace this evolution and watch your business grow in the world of short-form video content.

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How to Optimize Your Google My Business Listing In 2023

Adit Malakar
August 4, 2023
8 minutes min read
Knowing how to optimize your Google My Business listing is critical to showing up in local search results and attracting users and customers. Google My Business (GMB) is a free tool provided by Google that allows businesses to create and manage their online presence and provide details that help local customers find them. Focusing on […]

Knowing how to optimize your Google My Business listing is critical to showing up in local search results and attracting users and customers. Google My Business (GMB) is a free tool provided by Google that allows businesses to create and manage their online presence and provide details that help local customers find them.

Focusing on Google My Business optimization can boost your customers, users and revenue. According to Publer, 45% of companies receive requests through Google My Business, and 93% of consumers use the Google My Business map feature when searching for a local business.

Understanding how to get more customers from Google My Business by completing your profile with local SEO keywords, engaging with customers, and adding pictures of your practice to ensure you make the most of your GMB listing. 

Tips for Optimizing Your Google My Business Listing

Optimizing your GMB page can help you boost online visibility, rank higher in SEO listings, and attract more customers. To optimize your listing, focus on the accuracy and completeness of your profile and the distance of your practice to those searching online. You can also use business listing optimization techniques, such as adding citations, reviews, and images to enhance your online presence.

1. Claim and Verify Your Listing

Your first step in optimizing your GMB is to claim and verify it. This will give you control over the information displayed and allow you to respond to Google reviews. Start by visiting the Google Business Profile site and clicking “Manage Now.”

Follow the instructions to claim your business listing. Once claimed, you’ll need to verify it by choosing the verification method that suits you best, such as receiving a phone call.

If you dont know how, our blog on A Comprehensive Step by Step Guide to Google Business Suite might help.

2. Craft an Engaging Business Description

Craft a concise and compelling business description using relevant keywords to improve your profile’s local search optimization. To implement this Google My Business tip, write a business description that mentions the specific services you offer. Emphasize your expertise, qualifications, and any unique approaches you use. For example, “At Savour Streets, we provide quality food with quality price.”

3. Showcase Your Practice With High-Quality Photos

If you want to know how to rank higher in local search, consider using images to boost your GMB page presence. According to the Publer article, an average GMB profile has 11 pictures; listings with photos can see 35 times more website visits than profiles without images.

Upload high-resolution photos of your business, business rooms, and team members. Include pictures depicting a welcoming and professional environment.

4. Encourage Positive Reviews

Request satisfied customers to leave reviews on your GMB page. 94% of customers use online reviews as a first step in finding the right provider.

When consumers leave a review, respond to their post, expressing gratitude for positive feedback and addressing any concerns or issues mentioned. This engagement demonstrates your commitment to customer satisfaction.

5. Ensure Consistent NAP Data

Make sure your name, address, and phone number (NAP data) are consistent across your GMB page, website, and other online directories. Check that the information matches your business signage and contact details exactly. This consistency helps Google and potential customers recognize your business practices as reliable and trustworthy.

6. Select Relevant Categories

An often overlooked tip for how to improve your Google My Business listing is choosing the most relevant categories on your GMB page. Taking the time to select categories that are most fitting for your services helps niche your practice and allows customers to find a provider specializing in a certain area.

When creating your GMB page, select the most relevant categories for your business. Choose the proper category for the primary category for eg, “IT Services”  and consider adding additional categories like “Network Solutions Provider,” “Cybersecurity Specialist,” or “Cloud Computing Services” to refine your classification and attract specific consumer segments.

7. Engage in Regular Posting

Regularly post updates, special offers, and educational content on your blog and social media channels to keep your audience engaged. Use eye-catching graphics, infographics, or screenshots to make your posts visually appealing and attract more engagement. Craft compelling headlines that pique the interest of your audience and encourage them to click and read more. Don’t forget to include clear calls to action in your posts, directing users to take the desired action, such as signing up for a newsletter, downloading a free ebook, or scheduling a consultation. These calls to action can help you convert your engaged audience into potential leads and clients.

8. Use Keywords in the Q&A Section

Answer frequently asked questions on your GMB page and incorporate relevant keywords in your responses. Address queries about specific conditions, treatments, or techniques.

9. Monitor Insights and Analytics

Regularly review the Insights and Analytics section of your GMB dashboard to gain valuable insights into user interactions. Track metrics such as the number of views, searches, and actions taken, like phone calls and website visits. Analyze this data to identify trends, understand your target audience, and tailor your marketing strategies.

10. Backlinks and Inbound links

Backlinks and inbound links are crucial for Google My Business (GMB) optimization, boosting local rankings, authority, and credibility. Reputable websites linking to your GMB page signal trustworthiness to search engines, leading to better visibility in local searches and Google Maps results. Quality backlinks also enhance click-through rates and conversions by building customer trust. However, it’s essential to prioritize relevance and avoid spammy links to avoid penalties. A strong backlink profile drives sustained SEO benefits, making them a key factor in long-term GMB success and increased organic traffic.

11. Use GMB Messaging

Activate the messaging feature on your GMB page, allowing potential customers to contact you directly. Respond promptly and professionally to inquiries, providing helpful information and scheduling appointments when appropriate. Consider setting up automated responses to frequently asked questions to provide immediate assistance.

Conclusion

In conclusion, optimizing your Google My Business listing is essential for local businesses to thrive in 2023. By claiming and verifying your listing, crafting engaging descriptions, showcasing your practice with photos, and encouraging positive reviews, you can boost online visibility and attract more customers. Consistent NAP data, relevant categories, and regular engagement through posts and keywords further enhance your GMB presence. By monitoring insights and using messaging features, you can effectively connect with potential clients and drive business growth through this powerful tool. Start optimizing your GMB today and reap the benefits of increased visibility and customer engagement.

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How to Perfectly Set Up Your LinkedIn Page in 2023 Step-By-Step Guide.

Adit Malakar
July 26, 2023
11 minutes min read
LinkedIn is a powerful platform for professionals and businesses to showcase their brand, network with industry peers, and generate leads. Creating a well-optimized LinkedIn Page can significantly boost your online presence and attract relevant audiences. In this blog, we will guide you through the step-by-step process of setting up your LinkedIn Page for maximum impact. […]

LinkedIn is a powerful platform for professionals and businesses to showcase their brand, network with industry peers, and generate leads. Creating a well-optimized LinkedIn Page can significantly boost your online presence and attract relevant audiences. In this blog, we will guide you through the step-by-step process of setting up your LinkedIn Page for maximum impact.

Why should I create a LinkedIn page?

LinkedIn is the largest and most active professional networking platform. It has a user base of over 720 million people, & 55 million companies. It’s a bustling hub of professional networks & opportunities for users and businesses.

Why should every company create a LinkedIn page for their business? 

1. Lead generation

LinkedIn is a powerful platform to improve brand exposure and product visibility. In fact, being on LinkedIn can raise purchase intent by an impressive 33%. Decision-makers and professionals actively use LinkedIn. So, it gives companies an excellent opportunity to show their products/ services & get noticed by potential clients or customers.

2.Recruitment of employees.

LinkedIn is the perfect place for talent acquisition. Every minute, three people are hired through LinkedIn. LinkedIn is the go-to place if a company wants to hire people with higher skills & experience.

3.Publicity

LinkedIn is a valuable platform for media outreach and public engagement. It helps companies to share news, updates, and achievements with their audience. LinkedIn improves the company’s credibility and keeps the public well-informed about the latest updates.

4. Discoverability

Creating a Company Page on LinkedIn aligns with good Search Engine Optimization (SEO) practices. Having a presence on this prominent platform helps companies appear in search results, making it easier for potential customers, clients, or partners to discover them.

How to create a LinkedIn page?

Refer below steps to create a LinkedIn Company page for your business.

1.Create a personal LinkedIn account.

If you want to create your page for business, the first thing to do is create an Individual account. This account will be the administrator of the company page. You can add additional page managers later. After you create an individual account, log into it. 

2.Click the “For business” option.

When you log into your personal account, you will see the “For business” icon in the top right corner. Click that option & scroll down a little bit. Then you will see the “Create a company page” option & click it.

3.Select the type of page you want to create.

LinkedIn gives you three options to select a Company page, a showcase page & educational institute page. A showcase page is suitable for businesses with different product lines & wants to promote them individually. Companies can expand their LinkedIn presence beyond their main page. 

Showcase pages appear on the main company page under Affiliated pages. 

4. Add details of your business.

The next step is to fill in your business details. You have to fill below information,

  • Page name
  • Website
  • Industry
  • Organization size
  • Organization type
  • Company logo
  • Company tagline

5.Click “Create page.”

When you fill in all the necessary details, click “Create page.” Now you have a brand new LinkedIn company page for your business.

Tips to create LinkedIn company page effectively:

1.Add a high-quality & attractive profile image & banner.

The first thing someone will see about your company page is your profile image. So, it has to build a positive first impression about your whole company. 

According to LinkedIn, company pages with good profile images get six times more visitors than pages without. 

The best practice is to add your company logo as the profile picture. And you can create the profile banner as you wish. Make sure the sizing of both images is according to the standards.

2.Craft a convincing About Us paragraph and include relevant keywords.

Crafting a compelling About Us section for your LinkedIn Company Page is necessary to attract potential customers & showcase your brand effectively. Use relevant keywords to optimize it and engage visitors. 

Keep it straightforward, ideally under 2,000 characters, while delivering essential information about your company. Use a simple tone and focus on business goals to ensure broad comprehension.

The About Us section should tell your company story and highlight the value of your products or services. Just like other social profiles, address the following six essential questions about your company:

Who are you?: Introduce your company, highlighting its identity and mission.

Where are you based?: Add your location to establish a presence and relevance.

What do you offer?: Clearly express the products or services you provide, highlighting their benefits.

What are your values?: Showcase core values and principles, reflecting your ethos.

What is your brand voice?: Describe the tone and personality that defines your brand’s communication style.

How can people contact you to learn more?: Provide contact details or links for further details.

Refer below example,

3.Share quality articles with your audience.

Posting quality articles on your company page helps to optimize your page. You can write longer articles, but it’s better to keep articles between 500 to 1,000 words. Add images, links, and quotes to make them interesting.

By sharing quality articles on your LinkedIn Company Page, you can establish your brand as a thought leader and attract a more engaged audience. 

4.Share quality images.

LinkedIn’s data shows that adding images to your posts can significantly boost user engagement. Posts with images increase up to 2x in comments compared to text-only posts. 

LinkedIn suggests trying image collages or combining 3 to 4 images into one post.

Sharing visually appealing content doesn’t require you to be a photography expert. Simple and impactful images can resonate with your audience and improve their overall experience. Visuals capture attention quickly and convey information more effectively than text.

5.Video content engages more with your audience.

Compared to static content like text and images, video content receives five times more engagement. Nevertheless, the real standout is Live Video, which takes user interaction to a whole new level with an incredible 24 times more than static content.

When you go live, your followers receive notifications, motivating them to join and participate in the conversation. The live videos allow you to answer questions, reply to comments, and make them feel more connected to your brand.

So, consider including Live Video in your LinkedIn marketing strategy to boost your reach and impact on this professional social platform.

6.Ask your employees to update their job titles on your company page.

Now that your company has a LinkedIn page, it’s essential to encourage your employees to update their profiles accordingly. This step can have significant benefits for both the employees and your company.

To link their profiles to your company page, employees can follow the below steps:

add working experience to LinkedIn profile

Open their LinkedIn profile.

Find the “Experience” section, which lists their current job position.

Start typing your company name.

LinkedIn will search for matching company pages. Employees can select your company’s LinkedIn page from the search results.

Save the changes.

So, what are the benefits of doing this?

When employees link their profiles to your company page, their connections can easily find & visit your company’s LinkedIn page. It will increase the visibility of your page. 

Prospective employees often research a company’s LinkedIn page before applying. When they see employees linked to the company page, it forms a positive impression and can attract the best talent to your company.

Overall, asking your employees to update their LinkedIn profiles with your company page is a powerful way to use the collective network of your workforce to boost your company’s online presence & reputation.

Conclusion

In conclusion, setting up an effective LinkedIn Page for your business is essential in today’s professional landscape. With over 720 million users and 55 million companies on LinkedIn, the platform offers unparalleled opportunities for lead generation, talent acquisition, and brand visibility. By following the steps outlined in this blog and implementing best practices like using high-quality visuals, sharing engaging content, and leveraging video, you can create a powerful LinkedIn presence that attracts the right audience and drives meaningful connections. So, get started on crafting your LinkedIn Page and unlock the full potential of this dynamic platform for your business’s growth.

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What is Threads and How does it differ from Twitter?

Adit Malakar
July 19, 2023
8 minutes min read
Mark Zuckerberg has a knack for engaging in rivalries with other social media platforms. After adopting features like Reels from TikTok and Stories from Snapchat, the CEO of Meta has now set his sights on Twitter, introducing his own platform called “Threads.” Threads is undeniably reminiscent of Twitter, but there are subtle differences that set […]

Mark Zuckerberg has a knack for engaging in rivalries with other social media platforms. After adopting features like Reels from TikTok and Stories from Snapchat, the CEO of Meta has now set his sights on Twitter, introducing his own platform called “Threads.”

Threads is undeniably reminiscent of Twitter, but there are subtle differences that set it apart. In this post, we’ll compare these two platforms based on their features. While they may appear quite similar at first glance, it’s crucial to understand their distinctions.

Introduction to Threads

Threads is a new app, built by the Instagram team, for sharing text updates, images, gifs videos and joining public conversations. Threads is a direct competitor to Twitter made by Meta, the owners of Facebook, Instagram and WhatsApp. Like Twitter, Threads is a primarily text-based social media site centred around sharing opinions and starting conversations. Users can also include media like images and links in posts, as well as videos. Also in similar fashion to Twitter, you can reply to posts, like them, repost them to your followers’ feeds (with or without a comment of your own), and share posts across a wide variety of platforms. If you ever used Twitter, you’re already well-acquainted with the mechanics of threads.

Sign up requirements

You can sign up with your email for Twitter but you’ll need an Instagram account in order to sign up for Threads. You can download the Threads app for iOS or Android after creating your account.

You can select to automatically follow every account you now follow on Instagram when you first start the app, or you can pick only a few of them.

Character and Content Limits

Both platforms allow you to share images, videos, GIFs, and links in the posts. However, you can only share GIFs on Threads if saved in your phone’s gallery. Threads have a 500-character limit, according to Meta, whereas unverified Twitter users are limited to 280 characters. For Threads, users must have an Instagram account. They can import their followers and bio information from their Instagram profiles. While Twitter only allows non-verified users to publish two minutes and 20 seconds of video, Threads allows users to post five-minute videos.

User interface

Threads and Twitter both are quite similar in their own ways. Users have a similar text box to share their thoughts and similar ways to react and re-tweet/re-share posts.

Even the way to tag your friends and followers on a post and comment on posts is similar. Though Twitter relies on hashtags to make the post reach relevant people and increase an account’s reach, Threads is still working on such a feature, and the virality of a post depends if your friends have reacted to it.

Direct messaging

Apart from Tweeting or tagging someone on a tweet, Twitter lets you slide into their DMs and have a 1-on-1 private chat. You can share links, images, GIFs, and emojis apart from text messages in Twitter’s message box.

Conversely, Threads doesn’t have an option to send a direct message. Meta already offers a direct chat feature on Instagram, Facebook Messenger, and WhatsApp. The social media behemoth seems to have decided not to add to the inbox clutter. Most of your friends or followers are already on Instagram, so sending them direct messages isn’t difficult.

Ad Policies

Twitter has adverts, just like every other social media platform. It aids in financing the service and all employees at the business. The Meta-made platform offers a completely ad-free experience because it is a new technology.

We can presume that the business is operating at a loss on the platform to support its short-term expansion. Ad integration, though, might be on the horizon.

Search

Twitter is the fastest medium for sharing news globally. Twitter has a powerful search option that lets you search for trending news, keywords, people, hashtags, people, and usernames. In contrast, Threads search is limited. It only lets you search for accounts as of now. Though this might change soon, we’re unsure how soon Meta plans to add platform-wide search capabilities to Thread.

Privacy

You have the option of making your Thread account public or private, similar to Twitter. You may also specify who can react to a public post—either everyone, just the accounts you follow, or just the people you specify in the post.

However, Threads is just as interested in your personal data as Instagram is. It tracks where you are, what you look at, and what you do within the app, similar to Instagram. Assume that when you create a Threads account, Meta will have access to all the information that Facebook and Instagram have collected about you over time, both on and off their apps, in order to target advertisements and personalize your experience.

For You Page Feed

Currently, the Threads feed is very basic. It only lets you see posts from users you follow or trending posts. There is no option to customize the feed to suit your preference. At best, Threads lets you mute words or people helping you declutter their feed on the new social media platform.

Conversely, Twitter allows you to customize the content you see on your feed heavily. If you want to see content only from the accounts you follow strictly, you can choose “Following.” If you relax slightly and want to see more relevant stuff, you can select “For You” from the settings to see a mix of relevant content and posts from the accounts you follow.

Conclusion

In conclusion, Threads and Twitter may share some resemblances in their text-based conversation approach, but they also diverge significantly in features and functionalities. While Threads requires an Instagram account for sign-up, Twitter allows registration via email. Both platforms have distinct content limits, user interfaces, and direct messaging capabilities. Moreover, their ad policies, search options, privacy settings, and personalized feed experiences differentiate them, offering users a choice to engage based on their preferences and needs in the evolving world of social media.

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A guide on how to perfectly setup your Facebook page in 2023.

Adit Malakar
June 19, 2023
4 minutes min read
Facebook continues to be a dominant force in the realm of social media, with billions of active users worldwide. Whether you’re an individual looking to build a personal brand or a business aiming to expand your online presence, setting up a well-optimized and engaging Facebook page is crucial. In this blog post, we will guide […]

Facebook continues to be a dominant force in the realm of social media, with billions of active users worldwide. Whether you’re an individual looking to build a personal brand or a business aiming to expand your online presence, setting up a well-optimized and engaging Facebook page is crucial. In this blog post, we will guide you through the essential steps to create a perfectly set up Facebook page.

Step 1: Start with the basics

To create a Facebook Business Page, log in with your personal Facebook account and go to  https://www.facebook.com/pages/creation/

Step 2: Create a Compelling Page Name and Username

Choose a page name and category that accurately represents your brand, organization, or personal identity. Keep it concise, memorable, and easy to spell. Additionally, consider creating a unique username (vanity URL) that reflects your brand and makes it easier for users to find and remember your page. After you’ve decided your initials, press create page.

Step 3: Complete your Facebook Business Page info

Follow the prompts to enter more details, like your business hours, website, phone number, and all that good stuff.

All these fields are optional, so if you don’t want to advertise your phone number or address, leave those blank.

Step 4: Add profile and cover photos

Your cover photo is the first visual element visitors see on your Facebook page. Choose an eye-catching image that conveys your brand identity or showcases your products/services. Leverage the cover photo space to captivate and engage your audience.

Your profile picture should include your logo. Get creative make it unique to stand out

Your cover photo can be something general about your business, or change it up to match current promotions or events.

Social media image sizes occasionally change, but here’s what you need for 2023:

Step 5: Add an action button

Then choose what you want to promote: Link to a website or app, get people to contact you, or connect a specific action, like buying food or ordering an delivery.

Step 6: Create a post

To keep your Facebook page engaging, consistently create and share valuable content. Share updates, articles, videos, photos, or other relevant media that align with your brand and resonate with your target audience. Encourage discussions, respond to comments, and utilize Facebook’s scheduling feature for consistent posting. People won’t start discovering your Facebook Page, or have a reason to follow it, until you post some great content.

Conclusion

Creating and optimizing a Facebook Business Page is a vital step in building your online presence and connecting with your target audience. By following the steps outlined in this guide, you can set up a professional and engaging page that represents your brand effectively. Continuously monitor your page’s performance using Facebook Page Insights and adapt your strategy accordingly. With a well-optimized Facebook Business Page, you can leverage the platform’s vast reach to grow your business and engage authentically with your audience.