LinkedIn is a powerful platform for professionals and businesses to showcase their brand, network with industry peers, and generate leads. Creating a well-optimized LinkedIn Page can significantly boost your online presence and attract relevant audiences. In this blog, we will guide you through the step-by-step process of setting up your LinkedIn Page for maximum impact.
Why should I create a LinkedIn page?
LinkedIn is the largest and most active professional networking platform. It has a user base of over 720 million people, & 55 million companies. It’s a bustling hub of professional networks & opportunities for users and businesses.
Why should every company create a LinkedIn page for their business?
1. Lead generation
LinkedIn is a powerful platform to improve brand exposure and product visibility. In fact, being on LinkedIn can raise purchase intent by an impressive 33%. Decision-makers and professionals actively use LinkedIn. So, it gives companies an excellent opportunity to show their products/ services & get noticed by potential clients or customers.
2.Recruitment of employees.
LinkedIn is the perfect place for talent acquisition. Every minute, three people are hired through LinkedIn. LinkedIn is the go-to place if a company wants to hire people with higher skills & experience.
3.Publicity
LinkedIn is a valuable platform for media outreach and public engagement. It helps companies to share news, updates, and achievements with their audience. LinkedIn improves the company’s credibility and keeps the public well-informed about the latest updates.
4. Discoverability
Creating a Company Page on LinkedIn aligns with good Search Engine Optimization (SEO) practices. Having a presence on this prominent platform helps companies appear in search results, making it easier for potential customers, clients, or partners to discover them.
How to create a LinkedIn page?
Refer below steps to create a LinkedIn Company page for your business.
1.Create a personal LinkedIn account.
If you want to create your page for business, the first thing to do is create an Individual account. This account will be the administrator of the company page. You can add additional page managers later. After you create an individual account, log into it.
2.Click the “For business” option.
When you log into your personal account, you will see the “For business” icon in the top right corner. Click that option & scroll down a little bit. Then you will see the “Create a company page” option & click it.
3.Select the type of page you want to create.
LinkedIn gives you three options to select a Company page, a showcase page & educational institute page. A showcase page is suitable for businesses with different product lines & wants to promote them individually. Companies can expand their LinkedIn presence beyond their main page.
Showcase pages appear on the main company page under Affiliated pages.
4. Add details of your business.
The next step is to fill in your business details. You have to fill below information,
- Page name
- Website
- Industry
- Organization size
- Organization type
- Company logo
- Company tagline
5.Click “Create page.”
When you fill in all the necessary details, click “Create page.” Now you have a brand new LinkedIn company page for your business.
Tips to create LinkedIn company page effectively:
1.Add a high-quality & attractive profile image & banner.
The first thing someone will see about your company page is your profile image. So, it has to build a positive first impression about your whole company.
According to LinkedIn, company pages with good profile images get six times more visitors than pages without.
The best practice is to add your company logo as the profile picture. And you can create the profile banner as you wish. Make sure the sizing of both images is according to the standards.
2.Craft a convincing About Us paragraph and include relevant keywords.
Crafting a compelling About Us section for your LinkedIn Company Page is necessary to attract potential customers & showcase your brand effectively. Use relevant keywords to optimize it and engage visitors.
Keep it straightforward, ideally under 2,000 characters, while delivering essential information about your company. Use a simple tone and focus on business goals to ensure broad comprehension.
The About Us section should tell your company story and highlight the value of your products or services. Just like other social profiles, address the following six essential questions about your company:
Who are you?: Introduce your company, highlighting its identity and mission.
Where are you based?: Add your location to establish a presence and relevance.
What do you offer?: Clearly express the products or services you provide, highlighting their benefits.
What are your values?: Showcase core values and principles, reflecting your ethos.
What is your brand voice?: Describe the tone and personality that defines your brand’s communication style.
How can people contact you to learn more?: Provide contact details or links for further details.
Refer below example,
3.Share quality articles with your audience.
Posting quality articles on your company page helps to optimize your page. You can write longer articles, but it’s better to keep articles between 500 to 1,000 words. Add images, links, and quotes to make them interesting.
By sharing quality articles on your LinkedIn Company Page, you can establish your brand as a thought leader and attract a more engaged audience.
4.Share quality images.
LinkedIn’s data shows that adding images to your posts can significantly boost user engagement. Posts with images increase up to 2x in comments compared to text-only posts.
LinkedIn suggests trying image collages or combining 3 to 4 images into one post.
Sharing visually appealing content doesn’t require you to be a photography expert. Simple and impactful images can resonate with your audience and improve their overall experience. Visuals capture attention quickly and convey information more effectively than text.
5.Video content engages more with your audience.
Compared to static content like text and images, video content receives five times more engagement. Nevertheless, the real standout is Live Video, which takes user interaction to a whole new level with an incredible 24 times more than static content.
When you go live, your followers receive notifications, motivating them to join and participate in the conversation. The live videos allow you to answer questions, reply to comments, and make them feel more connected to your brand.
So, consider including Live Video in your LinkedIn marketing strategy to boost your reach and impact on this professional social platform.
6.Ask your employees to update their job titles on your company page.
Now that your company has a LinkedIn page, it’s essential to encourage your employees to update their profiles accordingly. This step can have significant benefits for both the employees and your company.
To link their profiles to your company page, employees can follow the below steps:
add working experience to LinkedIn profile
Open their LinkedIn profile.
Find the “Experience” section, which lists their current job position.
Start typing your company name.
LinkedIn will search for matching company pages. Employees can select your company’s LinkedIn page from the search results.
Save the changes.
So, what are the benefits of doing this?
When employees link their profiles to your company page, their connections can easily find & visit your company’s LinkedIn page. It will increase the visibility of your page.
Prospective employees often research a company’s LinkedIn page before applying. When they see employees linked to the company page, it forms a positive impression and can attract the best talent to your company.
Overall, asking your employees to update their LinkedIn profiles with your company page is a powerful way to use the collective network of your workforce to boost your company’s online presence & reputation.
Conclusion
In conclusion, setting up an effective LinkedIn Page for your business is essential in today’s professional landscape. With over 720 million users and 55 million companies on LinkedIn, the platform offers unparalleled opportunities for lead generation, talent acquisition, and brand visibility. By following the steps outlined in this blog and implementing best practices like using high-quality visuals, sharing engaging content, and leveraging video, you can create a powerful LinkedIn presence that attracts the right audience and drives meaningful connections. So, get started on crafting your LinkedIn Page and unlock the full potential of this dynamic platform for your business’s growth.
